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The Monterey Bay Aquarium

POCKET AQUARIUM [SPEC]

The Monterey Bay Pocket Aquarium combines the existing functionality of the current MBA mobile app with a fresh take on experiencing and sharing the magic of the aquarium, neighboring businesses and the Monterey Bay at large. Using in-app purchases, social-based gamification, exclusive merchandise and local deals, the MB Pocket Aquarium encourages visitors to engage in whole new ways.

Detail: Profile Screen, Splash Screen, Live Cam Selection Screen.  Copy: "Now you can take the magic of the Monterey Bay Aquarium with you, wherever you go. Interact with your favorite exhibits and uncover buried treasure all while increasing your rank, earning exclusive merchandise and the chance to attend VIP events. Get your phone wet with the Monterey Bay Pocket Aquarium."

Detail: Profile Screen, Splash Screen, Live Cam Selection Screen.
Copy: "Now you can take the magic of the Monterey Bay Aquarium with you, wherever you go. Interact with your favorite exhibits and uncover buried treasure all while increasing your rank, earning exclusive merchandise and the chance to attend VIP events. Get your phone wet with the Monterey Bay Pocket Aquarium."

Detail: Aquarium Camera Live-Stream Functionality.  Copy: "The MB Pocket Aquarium provides users with mobile live-streams of MBA exhibits in the form of collectable 'tanks.' Explorers can unlock additional exhibits by visiting them in person or by paying $1.99 online."

Detail: Aquarium Camera Live-Stream Functionality.
Copy: "The MB Pocket Aquarium provides users with mobile live-streams of MBA exhibits in the form of collectable 'tanks.' Explorers can unlock additional exhibits by visiting them in person or by paying $1.99 online."

Detail: User Profile Screen.  Copy: "The Monterey Bay Pocket Aquarium will work to build a holistic 'Monterey Bay Experience' by tying the magic of the Aquarium to local merchants and the natural beauty of the area. Adventure awaits!"

Detail: User Profile Screen.
Copy: "The Monterey Bay Pocket Aquarium will work to build a holistic 'Monterey Bay Experience' by tying the magic of the Aquarium to local merchants and the natural beauty of the area. Adventure awaits!"

Detail: The Bay Screen / "Explore" Functionality.  Copy: "Working with the Google Maps API, we can use mobile GPS functionality to dynamically tag various hotspots around the Monterey Bay. By exploring these areas for hidden QR codes or simply checking in, users can earn rewards and discounts with local merchants."

Detail: The Bay Screen / "Explore" Functionality.
Copy: "Working with the Google Maps API, we can use mobile GPS functionality to dynamically tag various hotspots around the Monterey Bay. By exploring these areas for hidden QR codes or simply checking in, users can earn rewards and discounts with local merchants."

A series of three print ads designed to promote the MBA Pocket Aquarium.